The creation of your website, landing page, or any other marketing piece is the first critical step in engaging any visitors. it needs to speak directly to your target market and it need to look professional.

At EffinGr8 we walk the talk, so our website is created using the exact same tools and strategies we build client sites with.

A full list of the tools and services we use can be found here, but to begin with all our website creations are built by fusing the hugely popular WordPress platform with an amazing page builder, namely Divi 4.

Together WordPress and Divi give us an incredible level control over the look feel and function of a web page. Once the we’ve perfected the website it’s time to move on to the nurturing phase.

Some call this phase Search Engine Optimisation (SEO), we call it the Nurture Phase. This is where we look at your site through Googles eyes, and suggest how we could improve text copy and other content to maximise your exposure online and give Google a ton of reasons to keep coming back and in time raise your site to the top of page one, the ultimate goal of any website.

This phase includes competitor analysis as well as innovative out of the box thinking. Each business is different and each niche has within it elements Google will be looking for. We identify these elements and deploy what we believe is the best for your business.

But we don’t stop there. We’re humble enough to admit we don’t know it all, who does? So we always suggest split testing key page elements and continually test and tweak with a goal of ever improving a page in the pursuit of perfection.

In phase three we’re now ready to scream to the world, “here we are”!

By the time we reach this phase, you have an amazing looking site, with all the right elements and Google is starting to take notice. With some specific promotion the aim is to increase rankings even further and increase site visitors.

This is achieved with a variety of techniques which all come to gather in a synergistic form to create maximum online growth.

Here we look at personalised content, where we literally change on page text, images, and even video depending on the visitors needs. The power of talking specifically to your visitors keeps them engaged longer, and longer page time translated=s in to better Google rankings as Goole tracks visitors across your site and can see how engaged they are.

Targeted advertising whether via Facebook, Google Ads or other direct response marketing can also be merged with the page personalisation leading to even stronger visitor numbers and retention.

Although we’ve put security at the end it’s often implemented much earlier. As soon as your site has value it’s time to take security seriously. This could be several week into the development or it could be almost immediate.

Any site is vulnerable to hackers, malicious scripts and let’s face it thrives and con artists. WordPress sites are no different and security is a must these days.

If your site is not properly secure and is hacked or has a malicious script installed, chances are your hosting company will take it offline. That means you’re technically out of business until you remove the threat.

As part of our security package we take a multi disciplined approach. Professional rigorous security measures are implemented along with regular scheduled backups.

Currently we recommend the Astra Security System and we use this on all of our own sites. For back ups we use Updraft Plus which provides both on server and remote storage for maximum security.